Smuggler commissioned LWA to art direct its 2014 Spring-Summer collection lookbook. In a film immortalizing the focused hustle and bustle that prevails during a photoshoot, the camera slides over the shoulders of a model clad in an impeccably cut suit, then zooms in for a fleeting moment on the hands of an expert make-up artist, before brushing past a row of jackets carefully aligned on hanging rails. As the short film unfolds, the elegant letters of the brand are unveiled, revealed on a coat hanger, then on the lapel of a jacket, to finally adorn a full-screen black background. For a moment the camera also catches a glimpse of the art photographer adjusting the lights on the set to reveal the refined lines of the clothes. In the last seconds of the film, as the sun comes down over the rooftops of a city, one can easily imagine that somewhere in town a theatre is getting ready for the Smuggler show. In this tasteful and poetic making-of, LWA has managed to capture the spirit of creativity as well the technical expertise prevalent on the set of a photo shooting session.
Art direction — Photography — Film