New visual identity
Smuggler has made menswear since 1978. The visual identity of the couture house and the design of its coat-of-arms have been refreshedd by LWA to give it a more powerful, more dramatic and striking image. The new design resonates with modern-day creativity. While the handwritten typeface design of the logo definitely belongs to the English font family, it also hightlights its strength of character. This elegant typeface represents the craftsmanship displayed by the professionals working for Smuggler in the Limousin region. With its new and modern global identity, the brand known for its 'made in France' quality enters the world of luxury wear. The graphic design is emblematic of Smuggler's ambitious motto : 'Never cease building on your technical skills, always strive for improvement.'
Visual identity— Campaign