The line, naturally elegant, embodies the signature of CHANEL. In this collection of jewels of rare femininity, CHANEL Fine Jewelry declines in the arched square Mademoiselle which inspired the famous quilted infinity. Studio LWA conceives the overall visual identity for the House of the Rue Cambon. To accompany this signature, the studio also realized a movie to introduce the new collection. In this film, the delicate lines come forward, come alive and multiply, while sketching in a harmonious movement to the final appearance of the iconic necklace collection.